Our products are a fusion of quality and style, featuring innovative and designer articles that blend vintage and modern designs with meticulous finish.
Our journey began in 1940 when our grandfather established a metal cutlery manufacturing business under the brand name ASMA STEEL, along with metal handicrafts. Continuing the legacy, our father expanded the business by venturing into international markets. In 2018, as the third generation, we inaugurated our first distribution center in London under the name Alza International Ltd which continues to run successfully.
We engage in designing and manufacturing, our products boast high-end design, and top-notch quality at reasonable prices due to our own design studio and factory.
Customers can conveniently place orders through our website, over the phone, via fax, or by liaising with our dedicated sales representatives.
